Open enrollment is one of the most important moments in your benefits strategy, but it’s also one of the most demanding for employees. They’re asked to review numerous options, compare costs and make important decisions, often in a limited window of time with competing priorities.
Employers who follow key enrollment and communication best practices often see higher participation in voluntary benefits like legal insurance. By combining proven enrollment tactics with effective communication strategies, organizations can simplify decision‑making and help more employees recognize the value of legal coverage.
Below are nine proven ways to make your next open enrollment more successful.
Build a strong enrollment foundation
1. Offer legal insurance during the same enrollment period as core benefits
When employees enroll in voluntary benefits at the same time as medical, dental and vision plans, participation increases. A single enrollment window creates greater visibility, reduces confusion and ensures legal insurance is considered alongside essential coverage, not as an afterthought.
2. Use payroll deduction to simplify payment
Payroll deduction removes friction from the enrollment process. Employees prefer the convenience of automatic payments, and participation is higher when voluntary benefits are integrated into payroll rather than paid separately.
3. Enroll legal insurance on the same benefits platform
Keeping all benefits on one enrollment platform increases completion rates and reduces employee dropoff. A familiar platform improves the employee’s experience and makes it easier for them to add legal insurance while reviewing their other elections.
Increase awareness through strategic communication
4. Communicate early – at least 30 days before enrollment
Employees are more likely to enroll when they understand their benefit options ahead of time. Providing plan details at least one month before open enrollment allows employees to consider upcoming life events, ask questions and evaluate whether legal insurance fits their needs.
5. Communicate often using multiple touchpoints
Successful open enrollment campaigns don’t rely on a single message. Using a mix of emails, intranet posts, webinars, manager talking points and enrollment reminders reinforces awareness and keeps legal insurance top of mind throughout the enrollment window.
6. Demonstrate employer support for the plan
When employers visibly support a benefit – through leadership messaging, testimonials or live meetings – employees are more likely to enroll. Employer endorsement signals credibility and reinforces that legal insurance is a valued part of the total rewards package.
Keep the plan fresh and easy to say “yes” to
7. Make regular plan enhancements and upgrades
Participation tends to increase when new coverages or services are added to a legal insurance plan. Enhancements give employees a reason to re‑evaluate the benefit each year and help demonstrate ongoing value.
Even small updates can renew interest and drive engagement during open enrollment.
8. Highlight what’s new each enrollment season
If employees assume the plan hasn’t changed, they may ignore it. Clearly calling out what’s new, such as expanded services, added coverage areas or improved access, helps differentiate legal insurance from prior years and encourages reconsideration.
9. Make enrollment simple and stress‑free
The easier enrollment feels, the more likely employees are to act. Clear messaging, streamlined platforms and straightforward payment options remove barriers and allow employees to focus on the value of protection, not the complexity of signing up.
Turning best practices into better participation
Open enrollment success doesn’t hinge on one tactic alone. Employers who combine smart timing, simplified enrollment, early communication and ongoing plan improvements create an environment where legal insurance participation can thrive.
By implementing these strategies, organizations can increase awareness, reduce friction and help employees confidently choose the legal coverage they need.