For attorneys, the challenge of attracting new clients often means investing heavily in paid advertising, SEO and other marketing tactics. But what if there was a way to build a thriving practice – without the constant pressure to market yourself? For many attorneys, joining the ARAG attorney network has been a game-changer, providing a new stream of clients and allowing them to scale back or even eliminate traditional marketing efforts.
From Heavy Marketing to Relying on ARAG
Lindsey Parlin, an estate planning attorney licensed in twelve states, knows firsthand the demands of marketing a solo practice. “I did a lot more advertising earlier on,” Lindsey recalls. “I invested a lot of money into marketing, especially newspaper ads, radio ads and a big website. But I realized I just couldn’t spend that amount of money every month on marketing.”
Like many attorneys, Lindsey’s career can be divided into two chapters: before and after joining ARAG. In the early days, marketing was essential to keep the phone ringing. But as life changed and priorities shifted, Lindsey found that ARAG offered a new way forward.
After joining the ARAG network, Lindsey quickly noticed a dramatic shift in how new clients found her practice. “I don’t do any marketing anymore and I get several emails a day from ARAG,” she says. “I’m not having to really seek out clients. ARAG provides their referrals and then we kind of go from there.”
This new client stream meant Lindsey could focus on practicing law, not chasing leads. “My new cases are mostly through ARAG,” she explains. “I rely on you [ARAG].”
How Joining ARAG Can Compound Existing Efforts
Odelia Goldberg, another ARAG network attorney, echoes Lindsey’s experience. While Odelia never paid for traditional advertising, she did invest in SEO and built a strong online presence. But the real catalyst for her growth was joining ARAG. “ARAG definitely catapulted me,” Odelia shares. “It just shot up my ARAG reviews and Google reviews, and then that caused more people to come to me. ARAG was a huge catalyst in my growth, but also in the reviews – and of course the reviews drive more clients.”
Odelia’s marketing now consists primarily of a pop-culture newsletter and organic outreach. “Outside of the usual web hosting, I don’t pay for ads or anything like that,” she says.
Growing Your Practice with Less Stress
ARAG leverages technology to pair clients with the attorneys who are best suited for the case. For example, network attorneys can opt into taking fully virtual cases. When we have a covered legal matter that can be handled virtually, ARAG connects members to attorneys anywhere in the state who are willing to provide virtual service – an excellent advantage for attorneys licensed in multiple states.
For covered legal matters that can be handled virtually, ARAG connects clients to attorneys who are both suited for the case and willing to provide virtual services. This is an excellent advantage for attorneys licensed in multiple states.
Lindsey notes, “I’m not doing any marketing in Nevada on my own, right? But I get clients through ARAG from Nevada. I wouldn’t get any of those people without being an ARAG network attorney.”
Advice to Attorneys Considering ARAG
For attorneys weighing the decision to join ARAG, Lindsey offers clear advice: “The amount of time, effort and money for marketing really outweighs any potential hesitations. Being able to just get exposure to new clients through ARAG, and then be paid directly, means I don’t have to worry about all those other logistics.”
For attorneys seeking to build a sustainable, thriving practice, ARAG offers a compelling alternative to traditional marketing. By providing a steady stream of clients and fostering a network of referrals, ARAG enables attorneys to focus on what matters most – practicing law and serving clients.
If you’re ready to scale back your marketing spend and join a network that delivers real results, consider becoming an ARAG network attorney. As Lindsey Parlin puts it, “Just do it. The time, effort and money you save is worth it.”